St. Jerome's Laneway Festival 2021 x Beyond Blue
St. Jerome's Laneway Festival 2021 collaboration with Beyond Blue.
This campaign was developed to raise awareness of Social Anxiety and anxious behaviours attendees may experience re-integrating back into society following the COVID-19 restrictions and lockdowns.
The concept: The Laneway Elephant Application. A smartphone application to users experiencing social anxiety on the various Beyond Blue support services, journaling and mood tracking too and circular breathing to minimise panic attacks effects of anxiety. The Laneway Elephant messaging followed the 'Elephant in the Room' concept where we must address the effects of COVID-19 on mental health and how the effects of social isolation can affect audience members re-integrating the social scene.
The Campaign was carried out digitally via the Laneway Festival Instagram, website, print media and advertisements.