THE PROJECT

Highway 35 is is a new film camera company, selling reusable 35mm film cameras. Their mission is to help reduce the huge number of single-use cameras, such as disposable cameras, from entering our landfills every year. They are helping to do this by spreading awareness about the detrimental impact single-use cameras have on our environment, and encouraging consumers to purchase their reusable 35mm film cameras. 

  This new and innovative brand also aspires to encourage consumers to get adventurous and creative when capturing real and raw moments on film. Nowadays, everyone has access to a digital camera in an arms reach, so be unique with your new analog aesthetic images.

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This modern and playful brand has been created, with an analog aesthetic twist. Appealing to its target with bold and striking designs. 

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