BODY POSITIVE CAMPAIGN
Mrs Femfection x Dove
This project involved creating a campaign that promotes an issue that will collab with a well-known company, such as Dove, who too promotes the same issue. The campaign created is named Mrs. Femfection. Femfection means embracing your feminine imperfections. This highlights issues of eating disorders, unrealistic body expectations, and a lack of confidence amongst women globally.
Mrs. Femfection is a fearless woman, with the objective to educate women on self-love and to embrace their feminine qualities. To ensure women now and in the future, can reach their full potential.
The sponsor of this campaign is Dove, as they created the 'Dove Self-Esteem Project' in 2004, to help women with self-esteem issues. Since this was created, statistics of women who find themselves beautiful, have doubled globally, from 2% to 4%.