THE PROJECT

This project involved the rebranding of the 'Social Interprose Impact Lab (SEIL)' Innovation Company. Requiring a new brand identity, website update and branding applications a strategy document were developed. 

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After conducting a deep dive industry analysis of key players and learning about the target audience a brand identity that was unique and connotative was developed. 

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A brand mark that represented the brand values was produced and here is how we did it:
 

• ‘Impact Lab’ uses geometric and abstract shapes to produce a modern and dynamic design. The overall shape of an iceberg not only represents nature and climate change, both of which are associated with social impact, it is also a metaphor. 
   

• The smaller geometric shapes unite together to form the iceberg shape visually depicting the brand value of ‘collaborative research’.  When analyzing the design amongst the organisations in the industry, the design competes to be more contemporary and unique.